Why you need to optimize your Google Business Profile This diagram doesn’t encompass all of the features of an optimized Google Business Profile, but it does give you an idea of how much more attractive and engaging an optimized profile is. Here, Carl’s Google Business Profile is a short box, but Ernie’s Business Profile would show even more when you scroll. Note: The more familiar term “Google business listing” is officially known by Google as your Business Profile, so we’ll be using “Business Profile” throughout this post. With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had. Write a complete “from the business” description.

Select primary and secondary categories.Complete every section of your Google My Business account.Here, we’re going to share 13 optimization strategies:

The problem is not the Google My Business platform it’s that not nearly enough businesses take full advantage of its impressive features. Even worse, only 59 actions are taken from those 1,260 views. And yet, despite the 167 billion searches performed on Google each month, a BrightLocal study showed that the typical Business Profile only averages 1,260 views during that same period (that’s 0.00000075%!).

Link google my business to google ads